Sharp Daily
No Result
View All Result
Friday, July 11, 2025
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
Sharp Daily
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
No Result
View All Result
Sharp Daily
No Result
View All Result
Home Technology

Tappi partners with MTN to drive digital transformation in Ivory Coast

Denis Kipruto by Denis Kipruto
March 22, 2024
in Technology
Reading Time: 2 mins read

Kenyan startup Tappi expands into Ivory Coast, its third market entry subsequent to successful ventures in Nigeria. Co-founded in 2022 by Kenfield Griffith and Louis Majanja, Tappi aims to transform the digital landscape for small and medium-sized enterprises (SMEs).

Tappi has led the charge in facilitating digital transformation for SMEs, offering a user-friendly platform for crafting compelling online identities. With over USD 3 million (KES 397.2 million) in verified consumer transactions and a community of over 150,000 engaged users, Tappi has garnered significant acclaim.

In December 2023, Tappi reached a milestone by securing USD 1.5 million (KES 198.6 million) in pre-seed funding from Acasia Ventures and other investors.

Expanding into Ivory Coast, Tappi aims to capitalize on the country’s robust economic growth, with a GDP growth rate of 6.9 percent. Ivory Coast presents an ideal market for Tappi to empower SMEs seeking to digitize operations and expand their customer base.

RELATEDPOSTS

[Photo/Courtesy]

West African Countries Facing Serious Liquidity Challenges

April 5, 2023

Additionally, it serves as a gateway to Francophone Africa’s vast consumer market, comprising 150 million individuals. Through a strategic partnership with telecom giant MTN, Tappi is set to make significant strides in Ivory Coast’s digital landscape.

Ivorian MSMEs can access Tappi’s suite of Software as a Service (SaaS) tools and enterprise-grade solutions for USD 8 (KES 1059) per month, enabling them to create SEO-optimized websites, launch targeted online advertising campaigns, and access tailored digital services.

The collaboration with MTN Ivory Coast provides MSMEs with convenient access to Tappi’s platform while addressing concerns regarding data usage, enabling entrepreneurs to focus on business growth.

Kenfield Griffith, co-founder of Tappi, expressed enthusiasm for the expansion into Ivory Coast, emphasizing the partnership with MTN as crucial for digitizing MSMEs across Africa.

“With over 17 million customers in Ivory Coast alone and a robust mobile money network, we firmly believe MTN holds the perfect reach, scale, and infrastructure to seamlessly provide technology to MSMEs ready to grow their businesses,” Griffith stated.

Previous Post

CS Kindiki issues apology to MP Yakub amid Nyayo House assault claims

Next Post

Innovative strategies in insurance distribution

Denis Kipruto

Denis Kipruto

Related Posts

Technology

AI in Kenyan enterprises: 2025 trends and challenges

April 30, 2025
Technology

Investing in Kenya’s fast-growing education sector

December 16, 2024
Technology

Harnessing technology to tackle Kenya’s youth joblessness

December 13, 2024
Folder with close up on the word claims and a note where it is written under investigation. Concept of insurance fraud, 3d Illustration
Technology

Inside the growing threat of high-tech insurance fraud in 2024

November 4, 2024
Technology

Roam Air completes 6,000 km solar-powered journey across Africa

October 17, 2024
Technology

Starlink captures 0.5% of Kenya’s broadband market in rapid expansion

October 15, 2024

LATEST STORIES

Why Employers Should Prioritize Pensions Over One-Time Gratuity Payments

July 10, 2025
Business and Finance Concept - Coin, Currency, Financial Item, Graph,

Opinion: Why lower taxes may be Kenya’s only escape route

July 10, 2025

Nvidia becomes the first company globally to hit USD 4.0 trillion market value

July 10, 2025

Privatization in Kenya: A new dawn for capital markets and fiscal stability

July 10, 2025

How Kenya is future-proofing its economy against illicit finance

July 9, 2025

The importance of Investment Policy Statements (IPS) for pension schemes in Kenya

July 4, 2025

Understanding Life Cover as an Additional Benefit in Retirement Benefit Schemes

July 4, 2025

Del Monte foods files for bankruptcy in USA

July 3, 2025
  • About Us
  • Meet The Team
  • Careers
  • Privacy Policy
  • Terms and Conditions
Email us: editor@thesharpdaily.com

Sharp Daily © 2024

No Result
View All Result
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team

Sharp Daily © 2024