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Google rolls out generative search AI in Africa

Clerkson Motari by Clerkson Motari
November 10, 2023
in Technology
Google rolls out generative search AI in Africa
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Google has rolled out Search Generative Experience (SGE) in the Sub-Saharan Africa region as part of its experiment to improve on user interaction and experience.

The firm said that the  Artificial Intelligence-powered experience  comes with the ability to unlock entirely new types of questions that Search could not previously answer.

“It is currently available in English and it  transforms the way information is organized in Search to help people sort through and make sense of what’s out there,”  the firm said.

Read more: Saudi Fund and Africa Finance Corp target infrastructure growth

Additionally, users will see an AI-powered overview of key information to consider, with links to dig deeper.

“With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily,” said Wambui Kinya, Google Search General Manager for Africa.

This AI will enable people to learn more on the topic they are researching about and the  Context will be carried over from question to question, to help people more naturally continue their exploration.

“This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region, and look forward to receiving feedback and iterating on the experience alongside our users over the next few months,” she added.

Right now,  you can enable SGE in Chrome on desktop by going to Search Labs. Over the coming week, access will also be provided through the Google app on Android and iOS.

Read more: Standard Group addresses debts, salaries amid months-long pay crisis

Additionally, you can ask follow-up questions directly from the search results page. And as you continue to explore a topic, you can see your prior questions and search results, including search ads, in dedicated ad slots throughout the page. This update will roll out over the coming weeks.

The new AI will also help you see all the meanings of the words you are searching for you to pick the right one instead of searching for each and every meaning of a similar word.

Tags: Artificial IntelligenceGoogleSub-Saharan Africa
Clerkson Motari

Clerkson Motari

Clerkson is a passionate writer and video creator who is fascinated by football, lifestyle, history, and sharing new discoveries. When he's not researching and writing compelling stories, he's behind the camera capturing informative videos for his audience. He welcomes story ideas and feedback from readers at cmotari@thesharpdaily.com

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