Google has rolled out Search Generative Experience (SGE) in the Sub-Saharan Africa region as part of its experiment to improve on user interaction and experience.
The firm said that the Artificial Intelligence-powered experience comes with the ability to unlock entirely new types of questions that Search could not previously answer.
“It is currently available in English and it transforms the way information is organized in Search to help people sort through and make sense of what’s out there,” the firm said.
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Additionally, users will see an AI-powered overview of key information to consider, with links to dig deeper.
“With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily,” said Wambui Kinya, Google Search General Manager for Africa.
This AI will enable people to learn more on the topic they are researching about and the Context will be carried over from question to question, to help people more naturally continue their exploration.
“This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region, and look forward to receiving feedback and iterating on the experience alongside our users over the next few months,” she added.
Right now, you can enable SGE in Chrome on desktop by going to Search Labs. Over the coming week, access will also be provided through the Google app on Android and iOS.
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Additionally, you can ask follow-up questions directly from the search results page. And as you continue to explore a topic, you can see your prior questions and search results, including search ads, in dedicated ad slots throughout the page. This update will roll out over the coming weeks.
The new AI will also help you see all the meanings of the words you are searching for you to pick the right one instead of searching for each and every meaning of a similar word.
