Meta launched a personal artificial intelligence agent called Muse on Tuesday 8 August, aimed at people 18 and over who want help with day to day tasks such as schedules and shopping. According to the company, the agent helps turn “long-term goals into action plans.”
Once a person shares an objective, Muse develops a personalized plan, coordinates time and resources, and then advances the work on its own, opening a browser, filling out forms, and negotiating on the user’s behalf. Bloomberg reports the assistant can handle chores ranging from online shopping and buying movie tickets to scheduling appointments and completing school permission slips.
Muse is powered by Meta’s Muse Spark model family and ships with built in connectors for various services, with users opting in one app or service at a time. If a service lacks a public API, Muse can access it through a browser instead. The rollout is currently limited to the United States, available via the web at muse.ai, through iOS and Android apps, and through WhatsApp chats, with support for Meta’s AI glasses planned.
On pricing, Muse is free to use, with two paid tiers available at launch: Power at $20 per month and Maximum at $100 per month. A payment card is required to begin.
Security has been a central talking point. Meta AI chief Alexandr Wang said the app runs within “its own isolated environment” inside the company’s infrastructure and “never sees your actual passwords or payment details.” Separately, a distinct “Sentinel” agent reportedly runs on the same virtual machine but stays isolated from Muse at the system level.
The launch fits into a broader vision CEO Mark Zuckerberg outlined last month, in which he described working toward an era of AI superintelligence available to “everyone.” It also arrives at a sensitive moment for Meta. The debut comes less than two weeks after Meta agreed to an $18 billion multistate settlement over social media’s consumer harms, raising questions about how much personal data (emails, calendars, payment details, health information) users will be willing to hand over to the company.
