Rubis Energie has announced the appointment of Olivier Sabrié as CEO for East Africa and Group Managing Director of Rubis Energy Kenya, effective immediately.
Sabrié succeeds Jean-Christian Bergeron, who returns to Paris for a new role after leading the company’s entry and expansion in the region since 2019.
Bergeron, who was instrumental in establishing Rubis as one of the top three oil marketing companies in East Africa, spearheaded several initiatives to solidify the company’s presence, including rebranding fuel stations across Kenya and East Africa, launching Ultratech fuel technology, and introducing value-added services such as the Rubis App, Rubis Card, and Enjoy shops.
Reflecting on his tenure, Bergeron stated, “Seeing the Rubis brand become a trusted name in East African households and businesses is a source of immense pride.”
Sabrié, who has over 30 years of experience in the oil marketing sector, joins Rubis from Total Energies Marketing India Private Ltd., where he served as Chairman and Managing Director. He brings a broad range of expertise, having held leadership roles in Africa, France, Pakistan, and India.
“I am honored to join the Rubis family,” Sabrié said. “Kenya and East Africa are dynamic markets with immense potential for growth and development. I look forward to building on Mr. Bergeron’s impressive legacy and driving Rubis Energy Kenya’s mission to further enhance the journeys our customers take every day.”
Rubis Energy Kenya operates nearly 300 fuel stations nationwide, offering services such as the Enjoy stores, Rubis Card, Rubis App, and Rubis Gas. In 2023, the company partnered with Castrol to distribute its lubricants through its network, further enhancing its service offerings in the market.
