Real estate developer Superior Homes Kenya has launched a customer loyalty program that will see investors and customers earn loyalty points whenever they transact at any of the developer’s properties.
Dubbed ‘SHK Zawadi’, the loyalty program is a first of its kind in the industry. The beneficiaries will be able to redeem the points accumulated whenever they spend money on accommodation, conferencing, events, meals and drinks at any of the developers’ properties.
Through the newly launched program, customers will gain 100 loyalty points for every Ksh1,000 spent, with each point being equivalent to Ksh1. The points can be redeemed at the point of sale or on the Superior Homes web app.
Speaking during the introduction of the program, Superior Homes Kenya CEO Shiv Arora noted that the main aim of launching the loyalty program was to appreciate their investors and customers for trusting them and buying into their products.
“As Superior Homes, we are known for being pioneers in great products in the real estate industry. We were the pioneers of the gated community concept, and today we introduce another concept- the SHK Zawadi. This program which is a first in the real estate industry is meant to appreciate our customers by allowing them to earn from what they have spent at any of our properties. When you spend money at any of our properties either at Pazuri, Lake Elementaita Mountain Lodge or Sundowner, then you earn points that you can redeem,” said Shiv Arora.
On his part Superior Homes Kenya Brand and Marketing Lead Elvis Onchwari called on all their customers to take advantage of the program by making sure that they signed up in order to start earning points immediately.
“A lot of work has been put into seeing that this project comes to fruition. Our teams have been working round the clock to ensure that our clients are able to enjoy from purchasing our products. Our clients stand to gain additional points based on selected promotional packages from across all our projects. As a company, we value the loyalty of all our investors and that is why take this chance to encourage each one of you to sign up and start taking advantage of this program,” said Elvis Onchwari.
Upon signing up for the loyalty program, investors will be issued with loyalty cards that will have unique numbers for each customer. Customers will then be able to access different active redeemable offers upon presenting the card at the point of sale, or through the web app The loyalty program targets both individual and corporate clients.
Superior Homes list of properties include Greenpark Estate and the Sundowner Hotel in Athi River, Lake Elementaita Mountain Lodge and Pazuri at Vipingo in Kilifi.