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Home Business

Competitive advantages of small businesses

Brian Otieno by Brian Otieno
June 26, 2025
in Business
Reading Time: 2 mins read

When we talk about economic powerhouses, we often think of multinational corporations or state-backed industries. But in many low- and middle-income countries, the true engines of resilience and innovation are not the giants ,they are the small businesses quietly shaping communities and stabilizing economies from the ground up.

What makes small businesses so vital isn’t just their ability to generate employment, though that’s a major part of their impact. It’s their agility, their connection to local needs, and their ability to survive in the face of adversity, embodying the flexibility that large institutions often lack.

During the height of the COVID-19 crisis, we saw this dynamic play out clearly. While large companies floundered under operational rigidity and global supply chain disruptions, small enterprises quickly shifted gears. Cafés launched delivery services overnight, craft producers embraced social media marketing, and local service providers adapted to new health protocols faster than many formal sectors could react.

Yet, the challenges small businesses face remain significant ;Access to affordable credit is limited, especially in countries where interest rates can soar to unsustainable levels. Government support programs exist, but they’re often more symbolic than practical, mired in corruption. Many small businesses are left to fend for themselves despite being key drivers of employment and economic inclusion.

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One often overlooked advantage is the ability of small businesses to tap into local raw materials sometimes even turning waste from larger industries into profitable products. Others thrive by occupying niche markets, offering customized services, or addressing unmet local needs that larger players simply ignore.

E-commerce has become another game-changer. With nothing more than a smartphone and a social media account, a young entrepreneur in a remote town can now sell handmade crafts across borders. But this revolution also highlights the digital divide , without reliable internet access and digital literacy, many are still excluded from this opportunity.

What small businesses need now include  Simplified tax regimes, microloans with fair terms, business incubators, and consistent policy enforcement could transform their potential into lasting economic growth. Also, international organizations and development banks must look beyond large-scale industrial projects and invest meaningfully in grassroots enterprise.

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