Little, a taxi-hailing company based in Kenya, is moving to Ghana in order to enter the Western African market. The company, which was founded in 2016, will begin operating in Accra on Thursday, December 15, 2022.
The company is currently expanding its activities in Somalia, Tanzania, Kenya, Ethiopia, India, Senegal, and Uganda. The startup said in October that it will increase bike messengers’ pay for distances of more than 5 kilometers traveled.
“Finally I am in Acca. Amazing city. A lot is happening here. We are launching Little here Little App Ghana,” Little chief executive officer (CEO) Kamal Budhabhatti on his LinkedIn Page.
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According to Budhabhatti, the company will increase passengers’ earnings by 10% in order to provide better service. Little provides a 7-kilometer drop-off location, which is taxing and difficult for most bikers.
Little’s Chief Operating Officer Niladri Roy, stated the company’s arrival in Ghana would lead to it becoming the greatest ride-hailing service in the country as it will offer secure, on-demand transportation with a range of car classifications to accommodate each rider’s personal preferences.
Roy continued by saying that choosing to bring Little to Ghana was an easy decision. In his opinion. Accra in particular has grown increasingly international, and Little and other corporate ride-hailing services are in considerable demand there.
Little’s anticipated launch in Ghana comes roughly four weeks after the Kenyan technology startup announced new partnerships with Foodplus, Carrefour, Naivas, BeyondDeals, and Bulkbox.
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The partnership is taking place at a time when shoppers are on a buying spree, propelled by end-of-year sales campaigns launched by major companies in the mass market segment and the retail sector.
Budhabatti, who co-founded Little in 2016 with telecom giant Safaricom, has been instrumental in the company’s recent development into Uganda, Tanzania, Zambia, and Ethiopia, as well as the launch of operations in West African nations such as Ghana and Senegal.
Little has started a number of strategic growth strategies under his direction. The most recent is an office complex construction project with a $6 million budget. Additionally, the business recently disclosed plans to sell up to 25% of its outstanding shares within the next three years.
Little is a one-stop shop that allows corporates to utilize multiple mobility services such as Taxis, Shuttles, Logistics, and Executive vehicles.
Little provides on-demand ride request services with an array of car categories to choose from ranging from Economy to Comfort+. Some of the unique features of Little ride are No price surge and preferred driver option.
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