Sharp Daily
No Result
View All Result
Monday, June 30, 2025
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
Sharp Daily
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
No Result
View All Result
Sharp Daily
No Result
View All Result
Home News

KTB partners with counties to catalogue tourism attractions in Kenya

Brenda Murungi by Brenda Murungi
March 7, 2024
in News
Reading Time: 2 mins read

The Kenya Tourism Board (KTB) has initiated a strategic collaboration with county governments to tap into the tourism potential across various regions in the country. This engagement, which includes a thorough mapping process, aims to document all tourist destinations nationwide. Its primary goal is to rejuvenate the tourism industry and improve the overall visitor experience.

Destination marketing agency will work closely with all 47 counties to identify unique selling propositions that will elevate tourist experiences and stimulate domestic tourism.

With 15 counties already profiled, complete with tailored itineraries, KTB anticipates a surge in local travel. KTB Acting CEO John Chirchir emphasized the timeliness of the program, envisioning a vibrant local tourism landscape.

“We encourage Kenyans to explore the diverse tourism offerings within our borders. Through effective marketing, local tourism can become a robust economic driver,” Chirchir affirmed.

RELATEDPOSTS

No Content Available

Chirchir also called upon investors to capitalize on the myriad opportunities present in each county, highlighting the pivotal role of private sector engagement in enhancing tourism infrastructure and experiences.

“Collaboration with the private sector is essential for the evolution of tourism circuits across Kenya,” he added.

Commenting on the partnership, Nandi County Governor Stephen Sang called for strategic marketing of regional tourism blocs, noting it will be a key driver in unlocking tourism potential across counties in Kenya.

“The country’s tourism potential is yet to be fully exploited. There is a need for the national government to work with the regional economic blocs and individual county governments to showcase what this country offers to the world,” stated Sang.

He is currently the Chair of the North Rift Economic Bloc (NOREB), and he underscored the untapped opportunities awaiting exploration, urging the government to extend promotional efforts beyond the traditional safari and beach narratives.

“The breadth of tourism offerings within the Rift Valley region alone is staggering, from the wildlife sanctuaries of Samburu to the historic landmarks in Turkana,” Governor Sang remarked.

“Additionally, our region boasts exceptional agri-tourism potential, spanning from the picturesque tea estates of Nandi to the flourishing fruit orchards of Elgeyo Marakwet and the transformative Turkwel Hydro programs. These are the experiences that captivate visitors,” he added.

Previous Post

AfricInvest buys 10.13% stake in I&M Group as CAK gives nod

Next Post

Auditor general exposes Rerec’s stalled multi-billion projects

Brenda Murungi

Brenda Murungi

Related Posts

News

Private vs Public Pension Funds in Kenya

June 27, 2025
Investments

Investor shift to long term bonds drives oversubscription in CBK’s reopened auction

June 19, 2025
News

The real price of Israel – Iran Conflict for Kenya.

June 19, 2025
Economy

Resilient but strained: Kenyan firms speak out in May 2025 CEO survey.

June 19, 2025
News

Co-op Bank posts KES 6.9 billion profit in Q1’2025

May 16, 2025
Agriculture And Economy
News

Lets get Kenya out of FATF list

May 9, 2025

LATEST STORIES

Private vs Public Pension Funds in Kenya

June 27, 2025

The mechanics of currency manipulation

June 27, 2025

Understanding how to access your pension savings in Kenya.

June 27, 2025

What happened to president Ruto’s economic dream?

June 27, 2025

Opinion: Populism feeds votes, not growth

June 27, 2025

Competitive advantages of small businesses

June 26, 2025

Opinion: Invest in sports for national prosperity

June 26, 2025

Ethiopia’s access to Eritrean ports is a game-changer for trade

June 26, 2025
  • About Us
  • Meet The Team
  • Careers
  • Privacy Policy
  • Terms and Conditions
Email us: editor@thesharpdaily.com

Sharp Daily © 2024

No Result
View All Result
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team

Sharp Daily © 2024