KCB Bank Kenya is partnering with Mastercard to launch premium World Elite credit cards aimed at high net-worth customers seeking exclusive benefits and privileges, the companies announced Thursday.
The new “World Elite Exclusive” cards will be available in two categories – the Kenya Shilling-based “World Elite KES Credit” and the U.S. Dollar-based “World Elite USD Credit,” according to a statement. The World Elite cards offer rewards points, concierge services, airport lounge access, special treatment at hotels, and access to golf clubs.
“This exemplifies the bank’s commitment to innovation and giving its customers a delightful experience while fostering a robust cashless economy that benefits everyone,” said KCB Bank Kenya Managing Director Annastacia Kimtai in the statement. “The cards set a new standard of excellence, providing unparalleled benefits and privileges that cater to the refined needs of our discerning clientele.”
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Mastercard Senior Vice President Shehryar Ali said the partnership “showcases shared commitment to innovation and providing unparalleled financial solutions” in Kenya.
The World Elite cards have higher daily spending and per-transaction limits. KCB said the cards further strengthen its position in the market and commitment to “world-class financial services which reward customers.”
Kenya’s cards and payments market volume reached $49.5 million in 2022 and is expected to grow over 17% annually by 2026, according to KCB. The bank cited the launch of digital banks and mobile point-of-sale terminals as catalysts.
The World Elite cards add to KCB’s offerings for premium banking customers that already included the Jade card for high-value clients.
KCB is Kenya’s largest bank with over 200 branches locally and operations across East Africa. The bank is launching the cards amid growing competition for wealthy customers.
