Brookside Dairy is aiming to increase its market presence in the hospitality industry. The company has partnered with the Kenya Association of Hotelkeepers and Caterers (KAHC) to achieve this goal.
Joseph Muguongo, Brookside’s General Manager for Sales, stated that the company has significantly invested in its product value chain to maintain high-quality standards for its customers. He highlighted plans to boost product adoption, targeting a larger portion of the local dairy market.
“Our collaboration with hoteliers aims to enhance our market share in the dairy products sector. Hotels and catering outlets are essential to our market consolidation strategy, and we will continue to prioritize supply orders from hoteliers nationwide,” Muguongo said.
Speaking at the KAHC annual symposium in Diani, Kwale, Muguongo announced a cash donation of Kes 1 million and product samples and merchandise worth Kes 700,000 to support the event. He emphasized Brookside’s commitment to a mutually beneficial relationship with the hotelkeepers’ association, noting the company’s extensive dairy sales network ready to serve markets across the country.
Mike Macharia, CEO of KAHC, praised Brookside for its ongoing support of association members, who include star-rated hotels, restaurants, lodges, tented camps, and residential cottages—all significant consumers of dairy products. He emphasized the importance of high-quality products in attracting patrons to hospitality venues.
The annual hoteliers’ symposium provides a platform for hospitality industry stakeholders to explore strategies for promoting Kenya as a top tourist destination. Macharia also commended the government for improving tourism roads, enhancing access to hospitality facilities nationwide.
According to the 2023 Kenya Dairy Board (KDB) annual report, Kenya is one of Africa’s largest milk producers, with a cattle herd population of approximately 5.0 million. In 2022, the country produced 5.2 billion litres of milk, with significant contributions from counties such as Kiambu, Meru, Nyandarua, Nakuru, and others. Cow milk accounted for about 75.0% of this production, while the remainder came from camels, goats, and sheep.
The dairy industry is a vital source of livelihood for an estimated 1.8 million households, providing 750,000 direct jobs and 500,000 indirect jobs, according to KDB.
