Kenyan startup Tappi expands into Ivory Coast, its third market entry subsequent to successful ventures in Nigeria. Co-founded in 2022 by Kenfield Griffith and Louis Majanja, Tappi aims to transform the digital landscape for small and medium-sized enterprises (SMEs).
Tappi has led the charge in facilitating digital transformation for SMEs, offering a user-friendly platform for crafting compelling online identities. With over USD 3 million (KES 397.2 million) in verified consumer transactions and a community of over 150,000 engaged users, Tappi has garnered significant acclaim.
In December 2023, Tappi reached a milestone by securing USD 1.5 million (KES 198.6 million) in pre-seed funding from Acasia Ventures and other investors.
Expanding into Ivory Coast, Tappi aims to capitalize on the country’s robust economic growth, with a GDP growth rate of 6.9 percent. Ivory Coast presents an ideal market for Tappi to empower SMEs seeking to digitize operations and expand their customer base.
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Additionally, it serves as a gateway to Francophone Africa’s vast consumer market, comprising 150 million individuals. Through a strategic partnership with telecom giant MTN, Tappi is set to make significant strides in Ivory Coast’s digital landscape.
Ivorian MSMEs can access Tappi’s suite of Software as a Service (SaaS) tools and enterprise-grade solutions for USD 8 (KES 1059) per month, enabling them to create SEO-optimized websites, launch targeted online advertising campaigns, and access tailored digital services.
The collaboration with MTN Ivory Coast provides MSMEs with convenient access to Tappi’s platform while addressing concerns regarding data usage, enabling entrepreneurs to focus on business growth.
Kenfield Griffith, co-founder of Tappi, expressed enthusiasm for the expansion into Ivory Coast, emphasizing the partnership with MTN as crucial for digitizing MSMEs across Africa.
“With over 17 million customers in Ivory Coast alone and a robust mobile money network, we firmly believe MTN holds the perfect reach, scale, and infrastructure to seamlessly provide technology to MSMEs ready to grow their businesses,” Griffith stated.
