Yego, a Kenyan taxi-service company, has expanded its operations to Eldoret town, marking a significant milestone in the firm’s expansion agenda. The move establishes Yego’s presence in three Kenyan towns, including Nairobi and Mombasa, with a strategic focus on tapping into the Rift Valley market.
Founder and CEO Karanvir Singh stated, “This launch is significant because it marks the gateway into the Rift Valley region. We differentiate ourselves by offering the lowest fees, and unlike elsewhere, we ensure our drivers are paid within 60 seconds after the passenger exits the vehicle.”
Yego aims to stimulate competition in online taxi services by providing cutting-edge advantages in affordability and efficient payment to drivers. The company seeks to disrupt the market share in the Rift Valley region, traditionally dominated by Wasili, with 300 drivers already signed up in the area.
Singh, citing the firm’s success in Rwanda, emphasized the importance of drivers’ welfare in achieving customer satisfaction. He explained, “For passengers to have a good experience, the driver’s community must be satisfied first. Ensuring drivers are not worried about their earnings positively impacts passenger experience, especially with fluctuating fuel prices.”
The launch is expected to create job opportunities in Uasin Gishu County, and Governor Jonathan Bii, present during the launch, expressed optimism that Yego’s taxi service would contribute to the county’s economic and social agenda. Currently, over 17,000 drivers have enrolled with Yego.