Safaricom, Kenya’s leading telecommunications company, has solidified its role as a cornerstone in Kenya’s economic development, as clearly witnessed during the release of their financial performance for the financial year ending March 2025. With group revenue increasing by 11.2% to KES 388.7 billion from KES 345.2 billion, and a Profit After Tax of KES 95.5 billion for its Kenyan operations. It is clear that Safaricom’s contributions extend beyond profits with its their initiatives driving financial inclusion, job creation, or digital transformation for the local Kenyan.
One great pillar of Safaricom’s impact is M-Pesa, a mobile money platform which processed transactions worth an average of KES 84.0 billion monthly in 2025. Serving 50.0 million active customers and 262,000.0 agents, M-Pesa has deepened financial inclusion by enabling payments, and access to credit like fuliza, particularly for low-income populations aligning with Kenya’s Vision 2030 goal of reducing inequality, as M-Pesa empowers small businesses and individuals to participate in the formal economy
Secondly, Safaricom Contributed KES 722.0 billion which is equivalent to 6.0% to Kenya’s GDP in 2024, a trend likely sustained in 2025 given its KES 349.5 billion Kenyan revenue, the company also sustained over 1.2 million direct and indirect jobs, from retail outlets to tech development, bolstering employment in a country where unemployment remains high and poverty sits at 33.6% in 2025. Its KES 36.0 billion infrastructure investment, expanding 4G and 5G coverage to 77.0% and 30.0% of the population respectively, enhances connectivity, enabling e-commerce, remote work, and digital education
Safaricom Foundation further amplifies its impact, investing KES 210.0 million in community programs in since start of 2025 to May 2025 and a total of KES 18.4 billion in the last 5 years , focusing on health, education, and economic empowerment with Initiatives like digital skills training for teachers and maternity equipment donations to hospitals address critical social needs, fostering inclusive growth. Additionally, Safaricom’s sustainability efforts, including renewable energy and planting trees, support Kenya’s climate goals, enhancing economic resilience.
Safaricom’s financial success for the year 2024 therefore highlights its transformative impact on Kenya’s economy, Majorly by driving financial inclusion through M-Pesa, creating jobs, expanding digital infrastructure, and supporting social initiatives. Aligning with Kenya’s 2030 economic and social aspirations
