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KTN merges brands to offer unified news and entertainment experience

Huldah Matara by Huldah Matara
December 2, 2024
in News
Reading Time: 1 min read

Kenya Television Network (KTN), a household name in Kenyan broadcasting since 1990, has announced a major restructuring by merging its flagship channels, KTN Home and KTN News, into a single unified brand. The new entity, branded simply as KTN, aims to blend the best of family entertainment and trusted journalism under one umbrella, promising a more cohesive and enriched viewing experience.

In a statement to viewers, KTN highlighted its commitment to serving its audience better: “This bold move combines the best of both worlds—your favorite family entertainment and trusted, fact-based journalism—all under one roof.” The statement underscores KTN’s efforts to remain a heritage brand that continues to inspire, inform, and entertain millions across Kenya.

The merger marks a strategic shift for the broadcaster, aligning it with global media trends where content providers streamline operations to enhance accessibility and engagement. KTN emphasized its multi-platform approach, ensuring audiences can access content seamlessly on TV, laptops, and mobile devices. “Wherever you watch—on TV, laptop, or mobile—we promise a rich, captivating experience,” the statement assured.

The network also reiterated its dedication to fearless and fact-driven reporting: “With passionate and fearless journalists leading the way, KTN remains committed to putting facts first—because you come first.” This pledge reinforces its legacy as a trusted voice in Kenya’s media landscape while adapting to the evolving demands of its viewers.

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By merging its entertainment and news arms, KTN seeks to streamline operations and enhance its value proposition, providing investigative journalism, local dramas, Hollywood movies, sports, and youth content in one package.

The statement concluded with a call to action for viewers: “Tune in and join us on this exciting new chapter as we continue to inspire, inform, and entertain!”

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Huldah Matara

Huldah Matara

Versatile multimedia journalist with a keen interest in compelling stories that resonate with my audience. Reach out on huldahmatara12@gmail.com

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