Kenyan content creators are poised to commence earning from their content within the next three months as Facebook, the social media giant, under its parent company Meta, announced the introduction of instream ads.
This announcement was made during a presentation at State House in the presence of President William Ruto. Meta revealed plans to launch various revenue channels across Facebook and Instagram, including Facebook Stories, Instagram subs, and IG gifts.
Moon Baz, who oversees global partnerships for Africa, the Middle East, and Turkey, expressed excitement about the upcoming introduction of instream ads on Facebook.
He described instream ads as image and video advertisements that will be displayed before, during, or after videos, providing content creators with an opportunity to monetize their content and generate revenue through Facebook.
Former British Deputy Prime Minister Nick Clegg, now serving as the President of Global Affairs at Meta, emphasized that the rollout of these features will enable Kenyan content creators to earn income from their videos posted on the platform, particularly those created in English and Kiswahili.
Clegg acknowledged President Ruto’s advocacy for Kenyan creators and underscored Meta’s commitment to supporting them in turning their creativity into tangible benefits.
To qualify for monetization, creators must have at least 5,000 followers, be over 18 years old, have a minimum of 5 active videos on their Facebook pages, and have accumulated 60,000 minutes of video views in the past 60 days, including live videos.
President Ruto expressed gratitude to Meta for responding to his call for monetization, emphasizing its significance in advancing his bottom-up economic transformation agenda. He encouraged Meta to consider launching the monetization program earlier than the agreed June deadline, describing it as a positive step towards supporting Kenya’s economic empowerment efforts.
Furthermore, President Ruto confirmed Meta’s intention to integrate M-Pesa as a payment option, ensuring accessibility for a broader range of creators.
