The Kenya Tourism Board in consultation with the ministry of tourism has appointed John Chirchir, HSC as its acting CEO.
The outgoing CEO, Dr. Betty Radier, who has served her full term for a period of six years, and KTB Chairperson JoanneMwangi and staff welcomed the appointment.
Radier’s tenure was termed successful by KTB chairperson Joanne Mwangi-Yelbert while announcing the changes, noting that it saw through the development of a strong destination brand with international awareness.
“Her six years in office has helped positively profile the destination globally and I strongly believe that the incoming acting CEO will build on this to take the destination to the next level,” said Joanne.
She has managed important initiatives during her tenure, such as ramping up the usage of digital marketing and evaluating and listing the Magical Kenya Signature Experience.
Chirchir, who has held the position of Digital Marketing Manager for more than 20 years, has a vast understanding of destination marketing and has directed marketing campaigns in Kenya’s primary tourist source markets of Europe, Emerging, Africa, and the US.
He has a master’s degree in hospitality and tourism management, a bachelor’s degree in business with a marketing major, and a postgraduate diploma in digital marketing. Chirchir was KTB’s Digital Marketing Manager prior to his appointment.
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