ICT CS Nominee Eliud Owalo has revealed strategies to revamp the state-owned TV Station KBC.
Appearing before the National Assembly committee on vetting on Friday, October 21, 2022, Owalo said he had plans to revitalize KBC operations by rebranding the TV station to conform to contemporary market standards.
“It is ironical that KBC, with its wide network of infrastructure, is today punching below its weight in the marketplace,” Owalo stated.
He believed that providing it with a national perspective with its original name, Voice of Kenya (VOK), was crucial. He added that the government was eager to use ICT to re-engineer KBC TV programs to meet the standards and preferences of viewers.
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The ICT CS nominee also disclosed strategies for revitalizing KBC through the purchase of new infrastructure inspired by the world’s top media organizations.
“I promise without fear of contradiction that the issue of KBC will not be one of the thematic areas of the key of intervention, but I would also want to be held accountable by virtue of having a very clear performance indicator as far as turning KBC is concerned,” he said.
Aside from infrastructure, Owalo gave assurance that KBC would hire top personnel and pay them competitive compensation and benefits under his leadership.
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Owalo also noted that the government has put up plans to evaluate the remuneration architecture while also taking job evaluation exercises into consideration in order to attract top talent. He was optimistic that KBC would get its groove back and compete in the international media market.
Eliud disclosed his net worth as Ksh645 million. He valued his two residences at Ksh190 million, of which Ksh120 million was allocated to his Nairobi home and Ksh70 million to his Siaya residence. He added that he owns land worth Ksh200 million.
Additionally, he noted that he specializes in commercial tree farming, which brings in approximately Ksh160 million. He also owns four vehicles, which are worth a total of Ksh15 million. Owalo added that he has an unfinished hotel worth Ksh80 million, predicting that the hotel’s value will increase to Ksh293 million upon completion.
Owalo has a bachelor’s degree in economics and business studies from Kenyatta University and an MBA in human resource management from the University of Nairobi (UoN). He is also a strategic management PhD student at the University Of Nairobi (UoN).
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