Majid Al-Futtaim (MFA), the Dubai-based operator of Carrefour in Kenya, has inaugurated its 22nd store at Promenade Mall in Nyali, Mombasa, just in time for the upcoming Christmas festivities.
Christophe Orcet, the Regional Director for East Africa at Majid Al Futtaim, expressed enthusiasm about the launch of the store.
“The opening of our store at Promenade Mall underscores our steadfast commitment to providing quality, diversity, and convenience to our valued customers. Additionally, we are delighted to welcome 50 new colleagues to the store as part of our dedication to supporting the communities we serve,” he said.
This latest opening marks Carrefour’s third establishment in the coastal region, showcasing the brand’s commitment to expanding its footprint across Kenya. Carrefour has been rapidly expanding amidst competition from major players such as Naivas and Quickmart supermarkets. The new Promenade Mall location adds to the chain’s existing outlets at Centre Point Mall in Diani and City Mall Nyali.
Spanning an area of more than 1,500 square meters, the new Carrefour store aims to cater to the diverse needs of shoppers by offering an extensive range of product categories, including groceries and everyday essentials.
“This expansion aligns with our broader plans for growth in Kenya, highlighting our dedication to investing in the local economy,” Orcet added.
Carrefour, a renowned French supermarket chain, has substantially increased its presence from 19 branches in December 2022 to 22 at present. Most of its stores are strategically positioned in Nairobi, a trend commonly observed among major retailers before venturing into other prominent towns.
Since its inaugural store opening in Kenya back in 2016, Carrefour has actively amplified its online shopping services, leveraging the burgeoning e-commerce landscape as a pivotal growth opportunity.
The multinational retailer’s stores in Nairobi are strategically located in suburban malls, including The Hub, Garden City, Two Rivers, Southfield Mall, Thika Road Mall, Sarit, Nairobi Mega Mall, Village Market, Next Gen Mall, and Galleria Mall.
Carrefour’s expansion in the coastal region signifies a milestone in its mission to provide quality products and services to diverse Kenyan communities. As the festive season approaches, the new store at Promenade Mall promises convenience and an extensive range of offerings for shoppers gearing up for Christmas celebrations in Mombasa and its environs.
