Leading online gaming firm SportPesa has launched a new initiative called ‘Tujiamini’ to provide support to Kenyan athletes, clubs and sports organizations across the country. The program, launched yesterday in partnership with DBA Africa, aims to give necessary assistance both big and small to all those involved in sports.
“Tujiamini is created to provide essential support to Kenyan athletes, clubs, affiliations, and all those involved in sport all the way from the grassroot level to the world stage,” the Tujiamini website reads in part. “Without the right support, teams cannot win the tournaments they aspire to, clubs cannot give the fans the spectacle they deserve, sports journalists cannot report to the highest levels and individual athletes are often left to work it out for themselves.”
The initiative will reward 87 applicants every month with cash and in-kind prizes worth KES 3 million in total. This includes 80 Bronze awards nationwide worth KES 10,000 each, 5 Silver awards in each region worth up to KES 100,000, 1 Gold award in each region worth up to KES 500,000, and 1 Cheza Dimba award in each region which is a 3-year team sponsorship package.
“We have established a follow-up program to ensure that prizes are being used to achieve their intended objectives,” the company says on its website. “Ultimately, we want to see all our successful applicants achieving their dreams.”
![[Photo/Courtesy]](https://thesharpdaily.com/wp-content/uploads/SportPesa-CEO-120x86.jpg)
The key objectives of Tujiamini are to improve the level of sport in Kenya, provide support for individuals to take their expertise to the next level, give opportunities in areas outside existing funding avenues, strengthen community development through local clubs and initiatives, keep adults playing sports longer, and encourage big dreams by giving support to make them a reality.
To apply, participants must be over 18 years old and currently residing in Kenya. Applicants can enter in one category per month and must provide accurate information. Winners will be required to show proof of identification.
The program will run regionally with specific deadlines. Applicants are encouraged to apply as early as possible before the cutoff dates. More information and application details can be found on the SportPesa website.
