Radisson Hotel Group is targeting a 50% expansion of its West and Central African portfolio, consisting of 29 hotels and over 5,000 rooms in operation and under development, building on the success of its expansion strategy in 2023.
Within the past 12 months, the Group signed five new hotels, adding over 1,000 rooms to the region’s portfolio.The new signings included new market entries into The Gambia with Radisson Blu Beach Resort & Spa, Banjul and Radisson Hotel Benin City in Nigeria.
In addition to the Radisson hotel in Benin City, the hospitality conglomerate added Radisson Collection Hotel & Conference Center, Abuja; Radisson Blu Hotel, Abuja CBD and Radisson RED Lagos VI, expanding its portfolio in Nigeria to 12 hotels and over 1700 rooms.
“Nigeria, Ghana, Ivory Coast, Senegal, Cameroon, and the Democratic Republic of Congo (DRC) remain the six countries to develop this region with a clear strategy for city-wide growth in major African capitals, financial centers, and tourist destinations,” Erwan Garnier, Senior Director, Development, Africa at Radisson Hotel Group said in a statement,
“Our development strategy for West and Central Africa focuses on business hotels, resorts, serviced apartments, and mixed-use projects. It further demonstrates our ability to consistently deliver in key focus market while focusing on materializing the signing. Indeed 4 out 5 of the signings are already under active construction.” he added.
Over the past three years, Radisson Hotel Group has emerged as the fastest-growing hotel group in Africa, with 20 hotel openings across the continent. This remarkable achievement has set a record for the Group in terms of the realization of its pipeline into openings and has resulted in an impressive 15 percent annual growth on its African portfolio.
