Kenya’s Ministry of Tourism and Wildlife has unveiled a new eco-friendly initiative titled “One Tourist, One Tree” aimed at reinforcing the country’s sustainability credentials. Under the program, every visitor to Kenya will be encouraged to plant a tree, a move designed to help combat deforestation and promote eco-tourism.
Launched at the Kajulu Hills Forest in Kisumu County, the initiative is part of the government’s broader strategy to increase tree cover across the nation. During the launch, Tourism Principal Secretary John Ololtua underscored the role of sustainable practices in ensuring the longevity of Kenya’s tourist industry. “Tourism is vital for our economy, contributing around 10% to the GDP, but it’s crucial that we mitigate its environmental impact,” Ololtua said.
The initiative aligns with Kenya’s national goal to expand its forest cover to 30% by 2032, which involves planting 15 billion trees. Ololtua emphasized the contribution tourists can make toward this target, explaining that the campaign allows visitors to directly offset their carbon footprint while enjoying Kenya’s renowned natural beauty.
Beyond its environmental benefits, the campaign is seen as a strategic move to position Kenya as a leader in sustainable tourism. The “One Tourist, One Tree” effort is supported by hotels, tour operators, and community organizations, all of which play a crucial role in integrating the program into the travel experience.
This tree-planting initiative is a focal point of Kenya Tourism Week, which leads up to World Tourism Day on September 27. The theme for 2024, “Tourism and Peace,” emphasizes the need for environmentally responsible tourism practices that benefit both the planet and local communities.
