The emergence of virtual investment assistants is reshaping the way individuals engage with investment opportunities, particularly in real estate.
This innovative tool, comparable to a financial Global Positioning System (GPS), empowers investors by simplifying market complexities, encompassing stocks, bonds, and real estate investments.
With Kenya’s population exceeding 50.0 million, yet only 1.6 million individuals possessing Central Depository and Settlement Corporation accounts (CDSC), the gap is likely due to uncertainty about navigating investments rather than a lack of interest. Virtual investment assistants play a crucial role, providing real-time insights, tailored learning opportunities, and actionable recommendations.
Their significance is particularly pronounced in navigating the complex real estate sector, known for its potential high returns but often perceived as daunting. The reduction in entry capital for treasury bonds, including tax-free infrastructure bonds, from Kes 100,000 to Kes 50,000, coupled with prevailing high interest rates nearing 18.0%, has sparked interest in real estate investments.
However, potential investors often hesitate, uncertain about where to start. Virtual investment assistants offer vital guidance, helping users comprehend market trends, evaluate intricate real estate capital market instruments such as real estate investment trusts (REITs) and mortgage-backed securities, and make informed decisions.
Initiating the use of a virtual investment assistant is straightforward. Investors need to identify a stockbroker offering this feature, save the assistant’s contact, and initiate a conversation via WhatsApp. This user-friendly approach ensures that even novices can easily comprehend and enter the realm of real estate investment.
Virtual investment assistants transcend being tools for the present; they offer a glimpse into the future of investing in Kenya. They democratize access to complex investment areas like real estate, facilitating broader participation and benefit within the market. This technology sets the stage for more informed, diverse, and successful investment portfolios, significantly contributing to the growth of Kenya’s economy and the real estate sector.