Naivas Supermarket has opened a new outlet at Kahawa Sukari, Nairobi.
This new development comes barely a week after the 86th store opening in Meru at Greenwood Mall, Meru Town. The new store that covers 30,000 square feet of trading space now puts Naivas store tally at 87.
“We have done our research and taken learnings to understand our shoppers and come up with a branch that better fits the residents of Kahawa. We guarantee freshness, quality and affordability as we live up to our mantra “Naivas saves you money.” As we enter the festive season, we have our annual Christmas campaign dubbed Team Naivas, Kikombe Kikwetu with the taggline Kila Mkenya ni Mshindi. The campaign ensures that other than the sale promotions, our reward card shoppers stand a chance of winning Ksh2,000 vouchers, our Iconic goat, 65’’ Tvs from Coca-Cola and they are awarded Ksh300 vouchers once they tap to pay over Ksh3,000 using their branded Visa card,” said Willy Kimani, Chief Commercial Officer Naivas.
This is the 10th outlet in the greater Thika Road Region and the vast neighbourhood of Kahawa Sukari which cuts across both Nairobi and Kiambu Counties.
Read: French Firm Acquires Ksh3.7 Billion Stake In Naivas
The expansion comes months after Naivas ceded a 40 percent stake to French firm Proparcoin in a $31.5 million (Ksh3.7 billion) deal.
Naivas in April announced that Proparco, Mauritian conglomerate IBL Group and German sovereign wealth fund DEG were acquiring a minority stake in the company.
The conglomerates acquired stakes previously held by World Bank’s International Finance Corporation (IFC), MCB Equity Fund, Amethis, and German sovereign wealth fund DEG, which acquired the shares for Ksh6 billion in April 2020.
Currently, Naivas boasts of 87 outlets in 20 cities and towns across Kenya, making it the biggest chain retailer in Kenya in terms of the branch network.
Naivas’ closest rival in terms of branch network is Quick Mart which had 51 stores as of April.
Email your news TIPS to editor@thesharpdaily.com
