The National Authority for the Campaign against Alcohol and Drug Abuse (NACADA) has launched a nationwide operation to remove alcohol billboards and shut down bars near schools.
The initiative, led by NACADA Chief Executive Officer Anthony Omerikwa, specifically targets establishments within 300 meters of educational institutions or areas frequented by minors. Omerikwa condemned the proliferation of alcohol advertisements near schools, describing it as a serious violation of legal standards.
“This crackdown will be executed in collaboration with relevant National and County Government agencies to ensure compliance with legal standards regarding the location of such outlets,” Omerikwa stated. He emphasized that the presence of these billboards undermines efforts to curb alcohol abuse by normalizing and glamorizing drinking, particularly among youth.
Omerikwa urged advertising agencies and businesses to act responsibly, noting that the crackdown is in accordance with the Alcoholic Drinks Control Act of 2010 and the Alcoholic Drinks Promotion Regulations. The Act prohibits the sale of alcohol in certain areas and imposes penalties of up to KES 500,000 or imprisonment for up to three years, or both, for violations.
This operation is part of broader government efforts to address the issue of alcohol and drug abuse, particularly among young people. Dr. Raymond Omollo, Principal Secretary for Internal Security and National Administration, highlighted the detrimental impact of illicit brews and substance abuse on Kenya’s progress, especially within educational institutions.
NACADA statistics reveal that the average age for initiating alcohol use in Kenya is just 16 years, underscoring the urgency of this crackdown. The initiative follows Interior Cabinet Secretary Prof. Kithure Kindiki’s March 6 declaration, which made the fight against illicit alcohol and substance abuse a top national security priority.
