Digify Africa has rolled out an online training program in partnership with Meta, aimed at boosting digital literacy levels among the youth in Kenya.
The training program, Digifypro, that was launched over the weekend in Nairobi, Kenya, focuses on equipping the youth with digital skills and competencies to help them start and grow careers in the new digital economy. Meta will provide support as it operates digital platforms, Facebook, Instagram and whatsapp for business.
Digify Africa project manager Kenya, Celestine Ukpere said the programme will help unemployed learners become competent digital marketing professionals with practical experience in social media, analytics, search, SEO and content creation.
“Using a blended learning approach, we are able to deliver immersive and impactful learning experiences. The programme is designed to upskill the next generation of digital talent in preparation for jobs and entrepreneurial opportunities across the continent,” said Celestine.
The Participants in the program will learn how to amplify business’s online presence, define their social media audience, integrate WhatsApp into their marketing strategy, create content on their phone, understand the customer journey and launch paid ads.
“Over the last few years there has been increased demand for digital migration in Africa and Digify Africa has taken a front seat in closing the gap by addressing low digital literacy levels in the continent. We want to help young people and organizations make a better living in the digital age,” she said.
DigifyPro is a new pathway in education, employment and empowerment, proving that by learning and improving digital skills, one can increase their chances of becoming employed or starting their own business or freelance career in Africa.
Digify Africa operates in more than 10 countries in Africa, including Kenya, South Africa and Nigeria.
