Sharp Daily
No Result
View All Result
Wednesday, June 25, 2025
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
Sharp Daily
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
No Result
View All Result
Sharp Daily
No Result
View All Result
Home News

KTDA to set minimum quality standards for tea in global market push

Huldah Matara by Huldah Matara
September 14, 2024
in News
Reading Time: 1 min read

The Kenya Tea Development Agency (KTDA) is planning to implement minimum quality standards for tea to enhance its competitiveness in the global market.

KTDA National Chairman Enos Njeru emphasized the importance of plucking high-quality tea leaves, as poor quality and improper handling have contributed to an oversupply of unsold tea.

To address this issue, KTDA aims to diversify its product range, reducing overstocking and meeting diverse market preferences. The agency has also increased monthly payments to motivate farmers and is educating them on best practices for tea handling between the farm and the factory.

Njeru encouraged farmers to prioritize quality over quantity, noting that those who focus on quality have seen better sales results. He also urged unity among farmers, emphasizing that all should work together to meet the set minimum quality standards, ensuring fair treatment and better revenue generation.

RELATEDPOSTS

BBC-exposed sex predator seeks KTDA factory directorship

June 24, 2024

Tea farmers score big with KTDA’s record KES 44 billion payout

September 29, 2023

Additionally, Njeru highlighted the favorable weather conditions that have led to increased tea production. He also announced plans to establish a common user facility in Nairobi’s Industrial Area, aimed at easing value addition and reducing transportation costs.

Tea Board of Kenya CEO Willy Mutai noted that small-scale tea factories contribute 56% of national crop production. The government has provided KES 1 billion to modernize the tea packing hub at KETEPA and set aside KES 10 billion to support farmers with subsidized fertilizer. Mutai urged all tea suppliers to meet the required leaf quality standards to attract better prices.

Previous Post

CRB’s database surges, with 21 million Kenyans now listed

Next Post

Gatanga MP launches KES 370 million Mbugiti irrigation project

Huldah Matara

Huldah Matara

Versatile multimedia journalist with a keen interest in compelling stories that resonate with my audience. Reach out on huldahmatara12@gmail.com

Related Posts

Investments

Investor shift to long term bonds drives oversubscription in CBK’s reopened auction

June 19, 2025
News

The real price of Israel – Iran Conflict for Kenya.

June 19, 2025
Economy

Resilient but strained: Kenyan firms speak out in May 2025 CEO survey.

June 19, 2025
News

Co-op Bank posts KES 6.9 billion profit in Q1’2025

May 16, 2025
Agriculture And Economy
News

Lets get Kenya out of FATF list

May 9, 2025
News

The downside of Impact Investing

May 2, 2025

LATEST STORIES

How Kenya can compete with global employment markets

June 24, 2025

Why Athi River deserves your investment

June 24, 2025

Parliament slashes tax on digital asset trades: What this means for investors

June 23, 2025

Understanding Joint Ventures: A strategic tool in modern business

June 23, 2025

How bushy can a bush safari get?

June 20, 2025

Understanding SPVs

June 20, 2025

Why small investments are a power move

June 20, 2025

Social consequences of the tax relief for gamblers

June 20, 2025
  • About Us
  • Meet The Team
  • Careers
  • Privacy Policy
  • Terms and Conditions
Email us: editor@thesharpdaily.com

Sharp Daily © 2024

No Result
View All Result
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team

Sharp Daily © 2024