The Novel Tobacco Products Association (NTPA), a newly formed industry body in Kenya, is challenging the Ministry of Health’s ban on shisha, which has been in effect since 2017. Representing stakeholders in the novel tobacco market, the NTPA is advocating for a more balanced regulatory framework that includes products like vapes, e-cigarettes, and nicotine pouches.
Ministry of Health defends the ban
The Ministry of Health recently reaffirmed its stance on the ban, citing significant health risks associated with shisha use. Officials have pointed to studies indicating that a single shisha session can be equivalent to smoking hundreds of cigarettes, underscoring the potential health hazards.
Advocating for regulation over prohibition
The NTPA argues that the ban lacks a sound scientific basis and unfairly favors traditional tobacco products such as cigarettes. Okalle Makanda, the NTPA’s legal representative, stated, “The conduct of the ministry is misleading the public into thinking that cigarette smoking is preferred over novel tobacco products.” The association is pushing for a framework that emphasizes accountability and safe consumption practices.
Economic implications of the ban
The NTPA highlighted the economic impact of the shisha ban, noting that it has driven legitimate businesses into the black market. According to the association, regulating the industry would safeguard consumer interests while supporting legitimate enterprise growth. “The current one-sided implementation has threatened legitimate businesses,” Makanda added.
Calls for engagement with authorities
To promote collaboration, the NTPA has formally requested a meeting with ministry officials. “We request engagement with the government to establish proper regulation of novel tobacco products in line with the court’s advisory,” emphasized Makanda. This dialogue, they believe, could lead to a regulatory framework that benefits both public health and industry interests.
Future of the Novel Tobacco Industry in Kenya
As the debate continues, the NTPA’s efforts highlight the growing significance of the novel tobacco sector in Kenya. The outcome of this engagement with government authorities will likely have far-reaching implications for public health policy and the future of the tobacco industry in the country.
