Carrefour has named Christophe Orcet as its new Country Manager, succeeding Frank Moreau effective March 1, 2023.
The retail giant Carrefour has replaced Frank Moreau as its new Country Manager with Christophe Orcet after 23 years of service in various capacities.
Orcet previously held the position of Head of Operations and Commercial at MAF Carrefour in the United Arab Emirates (UAE).
His hiring coincides with the retailer’s efforts to increase its presence in East Africa.
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Last year, Carrefour announced plans to launch its first Central Business District (CBD) store in Nairobi, competing with established brands such as Naivas and Quicksmart.
Following the opening of an outlet in Kilimani and Valley Arcade branches in mid-2022, raising the company’s total number of stores to 19, which include the Junction Mall, Thika Road Mall, Two Rivers Mall, Southfields Mall, Galleria Shopping Mall, Village Market, Hub, and Sarit Centre.
Others include United Mall, Mega Plaza, City Mall, and Center Point Mall, located in Kisumu, Nyali, and Diani, respectively.
Read: Naivas Set To Open 3 More Branches Before Christmas
Carrefour is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, operating a chain of hypermarkets, groceries stores, and convenience stores, which as of December 2021, comprised 13,894 stores in over 30 countries.
