Car and General (C&G), a well-known company in Kenya that specializes in the distribution of a wide range of automotive and power solutions, has entered into a partnership with Udyong Limited, an Indian-based manufacturer of Beroni, to supply farm implements. In the deal, C&G will serve as a source and distributor of Beroni agricultural implements in Kenya. Beroni offers a variety of agricultural machines like harrows, seeders, and cultivators that enhance farming efficiency, profitability, and productivity.
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C&G Trading’s Managing Director said that the partnership is aligned with a commitment to providing customers with an exceptional range of farm implements from Beroni to Kenyan farmers. Beroni’s good reputation for excellence and its focus on developing innovative and reliable agricultural equipment has made it a key consideration for customer attraction.
The dealership signals C&G and Beroni’s plans to contribute to the growing agricultural sector in Kenya in addition to the government’s agenda of boosting agricultural productivity, food security, job creation, and the country’s overall economic development.
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Car and General Kenya represents various renowned international brands in the automotive and power sectors. They are involved in the distribution of motorcycles, three-wheelers, generators, outboard motors, and other power equipment. Some of the brands they work with include Yamaha, Piaggio, Himoinsa, Briggs & Stratton, and Massey Ferguson, among others.
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