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Why Professional Investors Avoid “Cheap” Stocks

Ruth Atieno by Ruth Atieno
January 30, 2026
in News
Reading Time: 2 mins read

In financial markets, assets are often described as “cheap” when their prices appear low relative to reference measures or past levels. However, price alone does not convey the full context in which valuation is formed. Professional investors typically interpret low prices as signals that require explanation rather than conclusions.

A low price may reflect structural characteristics rather than mispricing. Factors such as limited liquidity, restricted market access, governance concerns, or uncertainty around future performance can influence how an asset is priced. In such cases, the price incorporates these conditions rather than indicating overlooked value.

Market pricing also reflects expectations. When an asset is widely perceived as inexpensive, that perception often arises because prevailing assumptions about its future are already embedded in the price. The label “cheap” therefore describes a relative position, not an absence of market attention.

Examples can be seen in assets that remain price stable at low levels for extended periods. Despite appearing inexpensive, these assets may not experience significant revaluation because the underlying conditions influencing pricing remain unchanged. The low price persists not due to neglect, but due to unresolved uncertainty.

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Penny stock companies are often not required to disclose the same level of financial or business information as companies listed on major exchanges. This lack of transparency makes it difficult for investors to perform adequate research or to assess the true value and health of the business, increasing the risk of loss. Penny stocks also have low trading volumes and liquidity. Often, controlling shareholders own most of the stock’s float, so any buyers must pay ever increasing prices to establish a position. This means that even small trades can have large effects on the stock price, making them extremely volatile and difficult to buy at a decent price. Even worse, illiquidity makes it even harder to sell at a desired price. If you find yourself owning one of these penny stocks, you are likely to want to get out at some point. Movements of 50 per cent or more can be common. Investors may find themselves completely unable to exit positions without accepting a steep loss or may be stuck holding the bag if buyers suddenly disappear.

The combination of tight floats, low liquidity and low regulation makes penny stocks especially prone to market manipulation such as pump and dump schemes. Corrupt management and promoters can artificially drive-up prices, attract unsuspecting investors and rapidly sell out, causing prices to collapse and major losses for those left holding shares.

Professional investors tend to focus on understanding why an asset is priced as it is. Rather than treating a low price as a standalone attribute, they examine the conditions contributing to that price. This includes market structure, information availability, and the durability of underlying performance. The emphasis is on context rather than comparison. (Start your investment journey today with the cytonn MMF, call+2540709101200 or email sales@cytonn.com) Generate a suitable focus key phrase, slug and meta description for that article)

 

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