Orange Middle East & Africa has joined forces with Spotify to extend complimentary access to millions of mobile users in the Democratic Republic of Congo, Madagascar, Mali, and soon Guinea, through the renowned music streaming platform. The partnership is geared towards enhancing the music experience for Orange mobile customers, solidifying Orange’s role as a comprehensive entertainment service provider across its operations in 18 countries in Africa and the Middle East.
As part of Orange’s alliance with Spotify, users receive data bonuses to overcome the challenges of data costs that often impede access to music streaming services. This added benefit aims to make music streaming more accessible, reinforcing Orange’s commitment to delivering a comprehensive entertainment experience.
With a global community surpassing 551.0 million monthly active listeners, including 220.0 million subscribers, Spotify offers an extensive music catalogue of over 82.0 million tracks from African and international artists. Orange customers can now enjoy a personalized musical experience, creating playlists and exploring the diverse range of music available on the platform.
Jocelyne Muhutu-Remy, Managing Director for Spotify in Sub-Saharan Africa, acknowledged the persistent challenge of data costs for music enthusiasts and expressed enthusiasm about the Orange partnership. Spotify aims to empower users in countries like the Democratic Republic of Congo, Guinea, Madagascar, and Mali to enjoy the extensive music library without concerns about data consumption.
Brelotte Ba, Deputy CEO of Orange Middle East and Africa, emphasized the positive impact of this service on digital inclusion in the respective countries. The collaboration seeks to make an unparalleled musical experience easily accessible to diverse communities, contributing to the acceleration of digital inclusion across the continent.
Brelotte stated, “We are pleased to partner with Spotify to bring a new experience to our customers in Africa and the Middle East. As a multi-service operator on the continent, we want to provide our customers with easier access to the rich musical culture in Africa and to the promotion of local talents.”
Recognizing music as a primary source of entertainment in Africa, this collaboration opens up opportunities for Spotify to promote local talents and introduce them to a broader audience through Orange’s extensive mobile user base. Orange’s commitment to enhancing the musical experience aligns with its broader strategy of connecting communities to cultural and entertainment elements.
The Orange and Spotify partnership signifies a significant stride in providing a seamless and enriching music streaming experience for mobile users in Africa. Orange is actively exploring opportunities to expand this offering to other countries, fostering deeper connections to local cultures and talents across the continent.
