Africa’s travel and tourism sector has the potential to inject USD 168 billion into the continent’s economy and generate over 18 million new jobs, this is according to a new report released by the World Travel & Tourism council.
The report, titled ‘Unlocking Opportunities for Travel and Tourism Growth in Africa,’ outlines a policy package focusing on enhancing Africa’s growth through air infrastructure, visa facilitation, and tourism marketing.
Read more: Kenya’s mining industry strives for economic growth amid reforms
This growth is hinged on governments across the continent implementing those three key policies aimed at achieving annual growth of 6.5% and contributing over USD 350 billion.
Speaking at the global tourism body’s Global Summit in Kigali today, Julia Simpson, WTTC President and CEO, said “Growth potential for Travel and Tourism in Africa is massive. It has already more than doubled since 2000, and with the right policies could unlock an additional USD 168 billion in the next decade,”
She further added “Africa needs simplified visa processes, better air connectivity within the continent, and marketing campaigns to highlight the wealth of destinations in this breathtaking continent,”
The report identifies opportunities for the sector, including strategic investments in improved connectivity, streamlined visa processes, reduced carbon footprint through low-carbon energy adoption, and enhanced water efficiency.
In 2019, travel & tourism already made a substantial contribution of over USD 186 billion to Africa’s economy, with 84 million international travelers visiting the continent. Furthermore, the sector plays a vital role in job creation, offering livelihoods to 25 million people, equivalent to 5.6 percent of all jobs in the region.
Read more: CBK cracks down on illicit dollar trading to save the shilling
According to the WTTC, 2023 is projected to be a year of near-full recovery, with levels just 1.9 percent below those of 2019.
Email your news TIPS to editor@thesharpdaily.com
