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Home Opinion

Why outsourcing is the smart move for today’s businesses.

Brian Otieno by Brian Otieno
May 21, 2025
in Opinion
Reading Time: 2 mins read

In a world where businesses must run lean in order to survive due to the  slowdown in global growth as reported by the IMF in their April 2025 World Economic Outlook , outsourcing will no doubt become a game changer. From small start-ups to global giants companies are tapping into the power of third-party providers to cut costs and to boost efficiency by keeping their focus where it matters most. As the global economy grows more complex, outsourcing will be more than a cost saving strategy ensuring businesses stay competitive.

The most obvious advantage of outsourcing is the money it saves. By handing off tasks like customer service, IT support, or payroll to specialized firms usually  in regions with lower labor costs businesses can significantly reduce their budgets, as found in the  2023 Deloitte survey showing that  59.0% of companies outsourcing globally did so to reduce expenses.

Secondly, outsourcing isn’t just about saving costs, it’s about accessing talent. Specialized providers bring expertise that’s hard to find in your normal teams, from cybersecurity skills to digital marketing. For example, a small local retailer might outsource its e-commerce platform to a tech firm, gaining access to tools and know how that rival those of industry leaders which would not have been possible if the firm relied on its employees.

Offloading routine tasks like accounting or logistics, companies can focus on their core strengths thereby enhancing efficiency. This focus drives innovation, helping businesses adapt to market conditions and customer demands.

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Outsourcing also offers scalability allowing firms to increase or reduce production as needed. It reduces risks too, with providers often better equipped to handle compliance, data security and market fluctuations, an insurance against today’s unpredictable business world caused by advancements in technology, climate change, geopolitical turmoil, and new societal expectations.

Outsourcing is therefore more than a business strategy, it frees up resources, brings in expertise, and lets companies focus on their core businesses, and in a world that never slows down, outsourcing is the spark that will help businesses build a future that’s uniquely theirs

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