Vivo Fashion Group has made a significant stride in its international expansion plans with the opening of its first store in the United States.
The opening ceremony, graced by President William Ruto, celebrated Vivo’s remarkable journey from its humble beginnings in 2011 to its current status as a regional powerhouse with a network of 27 stores across Kenya, Rwanda, and Uganda.
Founded by Wandia Gichuru and Anne Marie Burugu, Vivo has emerged as a shining example of visionary entrepreneurship and the pivotal role of women in business leadership. With over 360 employees, of which more than 70% are women, the company has not only championed fashion but also empowered women in the workforce.
“The powerful story of Vivo Fashion Group demonstrates the impact of visionary enterprise and spotlights the role of women in leadership, business and entrepreneurship,” President Ruto remarked during the inauguration ceremony, applauding the company’s achievements.
The Atlanta store represents more than just a physical retail space; it is a symbolic gateway for Kenyan brands to enter the lucrative American market.
President Ruto commended Vivo’s inclusive approach, stating, “We are elated to see that Vivo has not ventured into the American market alone; it has brought along other ‘Made in Kenya’ brands. This is an African spirit where businesses find innovative ways to support each other’s advancement as we take the global stage.”
Vivo’s expansion into the US market is a testament to the company’s unwavering ambition and the growing global appeal of Kenyan fashion and design. By introducing American consumers to a curated selection of locally-sourced and ethically-produced apparel, accessories, and lifestyle products, Vivo aims to showcase the creativity and craftsmanship of Kenyan artisans while fostering cross-cultural exchange.
The Atlanta store’s launch also holds broader implications for Kenya’s burgeoning fashion industry and the country’s efforts to promote economic diversification and export-led growth.
