Sharp Daily
No Result
View All Result
Sunday, August 24, 2025
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
Sharp Daily
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team
No Result
View All Result
Sharp Daily
No Result
View All Result
Home Opinion

Tap on Kenya’s 2025 tech revolution

Brian Otieno by Brian Otieno
May 30, 2025
in Opinion
Reading Time: 3 mins read

A wave of digital transformation is notably reshaping how businesses operate in Kenya, and you need to leverage this to stay ahead. The Digital 2025 Kenya report by Data Report, released in March 2025, reveals that Kenya’s digital landscape is booming, with 68.8 million mobile connections  translating to 121.0% of the 52.4  million population as per the Kenya National Bureau projections in 2024 and 27.4 million internet users showing a  48.0% penetration rate. This connectivity surge can be a goldmine for businesses, if well utilized as social media spaces widens customers reach.

For small businesses, this digital shift is a game changer. The report shows mobile internet speeds hit a median of 29.97 Mbps in January 2025, up 37.6% from last year, making online transactions smoother. This faster internet means you can use mobile apps to sell products, advertise on social media, or manage digital payments via M-Pesa regardless of the business that you run. Notably, the median age of social media users in Kenya is 20 years making it perfect for targeting Kenya’s youthful market with tailored influencer campaigns.

But it’s not just about reach; it’s about strategy. The report notes 94.7% of mobile connections are broadband (3G, 4G, 5G), so businesses can cash in on this opportunity  to make  faster sales and increase their margins as social media marketing invariably tends to be cost effective. Such increased speeds also enhance customer loyalty due to improved experiences.

Further, With 30.3% of Kenyans in urban areas and 69.7% in rural areas, e-commerce platforms and improved internet connectivity can  be used to bridge gaps geographical gaps, such as  delivering products to remote areas via use of  mobile apps increasing efficiency, this can also be used as job opportunities for the  youth who are tech savvy , highlight how digital skills can be used to create  jobs thanks to the digital boom.

RELATEDPOSTS

No Content Available

However, with 52.0% of Kenyans offline, businesses must blend digital and traditional strategies to reach all customers. As an entrepreneur, try to explore tools like Google Ads or Meta’s ad planner to target and reach Kenya’s 15.1 million social media users so as to revolutionize your businesses and startups. Kenya’s digital economy is thriving use it to grow your business

Previous Post

How CURBS supports employers and employees

Next Post

Strategies to elevate more women to corporate leadership

Brian Otieno

Brian Otieno

Related Posts

Opinion

Finding Balance: My Journey with Internet Self-Care

August 22, 2025
Economy

Strategies for Nairobi to emerge as Africa’s financial hub

August 22, 2025
Opinion

Overcoming barriers to AI adoption in Kenyan accounting firms

August 15, 2025
Economy

Steps banks can take to align with fair lending practices

August 7, 2025
Crime

Why Syokimau, a satellite town is attracting real estate investors

July 31, 2025
Economy

How Kenya can reinforce fiscal rules to prevent recurrent budget overruns

July 23, 2025

LATEST STORIES

Finding Balance: My Journey with Internet Self-Care

August 22, 2025

Why Young Kenyans Cannot Afford to Ignore Private Pensions

August 22, 2025

Strategies for Nairobi to emerge as Africa’s financial hub

August 22, 2025

Understanding NSSF and the Two-Tier Contribution System

August 22, 2025

Kick financial goals: Invest with CMMF this football season

August 22, 2025

AI and the future of investment research

August 22, 2025

Why private credit gaining traction in emerging markets

August 21, 2025

Liberty Kenya Holdings H1’2025 profit declines by 29.8%

August 21, 2025
  • About Us
  • Meet The Team
  • Careers
  • Privacy Policy
  • Terms and Conditions
Email us: editor@thesharpdaily.com

Sharp Daily © 2024

No Result
View All Result
  • Home
  • News
    • Politics
  • Business
    • Banking
  • Investments
  • Technology
  • Startups
  • Real Estate
  • Features
  • Appointments
  • About Us
    • Meet The Team

Sharp Daily © 2024