Safaricom has marked the 18th anniversary of its revolutionary mobile financial service, M-PESA, with the launch of a new investment platform, Ziidi. The new product includes the Ziidi Money Market Fund, which already boasts over one million opt-ins and is set to introduce Shariah-compliant investments.
M-PESA, which launched in 2007, has grown into Africa’s largest fintech solution, serving over 70 million customers in more than 170 countries. Its widespread adoption has transformed the financial landscape by enabling secure, instant, and reliable transactions.
Speaking on the milestone, Safaricom CEO Dr. Peter Ndegwa highlighted M-PESA’s impact in fostering financial inclusion. “In the last 18 years, M-PESA has transformed the lives of millions of customers, empowering them with useful and affordable financial services,” he said.
The newly launched Ziidi platform aims to simplify wealth-building by leveraging M-PESA’s digital ecosystem. Customers can now invest seamlessly through their mobile phones, making financial growth more accessible. Safaricom’s Chief Financial Services Officer, Esther Waititu, emphasized the platform’s significance in scaling digital financial services. “M-PESA’s future success will be based on its ease of use and its seamless integration with other services and products,” she stated.
M-PESA has also evolved beyond payments, supporting over 55,000 integrations through the Daraja platform and processing nearly 100 million transactions daily. Safaricom’s continued innovation aims to ensure its customers enjoy a worry-free, secure, and comprehensive financial ecosystem.
As the company looks ahead, Dr. Ndegwa reaffirmed Safaricom’s commitment to financial empowerment. “With increasing smartphone usage across the continent, we are transitioning to be a digital financial services provider connecting customers and businesses to opportunities,” he remarked.
M-PESA remains at the forefront of Africa’s fintech revolution, with the Ziidi Investment Platform marking yet another step toward expanding financial accessibility for millions.
