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Innovation in finance: How Kenya’s financial sector is evolving

Ivy Mutali by Ivy Mutali
June 13, 2025
in Opinion
Reading Time: 2 mins read

Kenya has long been recognized as a pioneer in financial innovation particularly in Africa. As of 2025, the country continues to experience rapid transformation driven by technology, creativity and increasing digital adoption. These innovations are not just changing how people access financial services, they are also strengthening economic resilience and opening up new investment opportunities.

One of the most significant innovations remains mobile money led by M-pesa. What started as a simple money transfer tool has evolved into a comprehensive financial ecosystem. Today, platforms like M-shwari for savings, Fuliza for overdraft, M-tiba for healthcare payments and Lipa na M-pesa for merchant payments have empowered millions of Kenyans to access credit, save and even get insurance all from their phones.

In the lending space, fintech startups such as Tala, Branch have introduced data-driven lending. By using alternative credit scoring based on smartphone data, these platforms have extended microloans to previously unbanked or underbanked populations, especially youth and small businesses. Kenya is also seeing the rise of digital B2B platforms that streamline financial operations for businesses. For example, Churpy, a fintech startup helps SMEs digitize involvement and collections, solving cash flow bottlenecks and improving access to formal credit.

Innovation has also reached the investment space. Through mobile apps and online platforms, retail investors can now buy government securities through the DhowCSD account , trade equities and invest in unit trusts with ease. In addition, Kenya has launched Real Estate Investment Trust (REITs) and Green Bonds offering new ways for individuals and institutions to invest in property and environmentally responsible projects.

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The Central Bank of Kenya (CBK) and Capital Markets Authority (CMA) have supported this wave of innovation by establishing regulatory sandboxes allowing fintechs to test products under supervision. This forward-thinking regulatory approach has fostered growth while managing risk.

Looking ahead, the continued integration of artificial intelligence, blockchain and digital identity verification is expected to further streamline financial services and broaden inclusion. With the right balance between innovation and oversight, Kenya is on track to remain a continental leader in financial creativity and digital transformation.

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