As the second quarter of the year begins, April presents a timely opportunity for individuals to re-evaluate their financial habits and adopt practical strategies for saving and investing. With increased focus on financial discipline and growth, the Cytonn Money Market Fund (CMMF) offers a structured solution for those seeking consistent and low-risk returns.
According to the recently released 2024 financial results, CMMF recorded a 250% increase in profitability, with earnings rising from KES 27 million in 2023 to KES 94.9 million in 2024. This growth was largely driven by favorable market conditions, increased interest rates, and a 130% rise in assets under management to KES 1.1 billion.
“One of the key drivers of this performance was our commitment to prudent investment decisions and offering accessible digital investment tools through platforms like the Cytonn App,” said Winnet Momanyi, Investment Analyst at Cytonn Asset Managers Limited.
The CMMF invests in short-term, low-risk securities such as treasury bills, fixed deposits, and commercial papers. It is structured to provide daily interest credited to investors’ accounts, allowing consistent growth without locking in capital. With returns of up to 16% per annum, the fund continues to attract savers looking for better alternatives to traditional bank deposits.
For individuals looking to start or improve their savings habits this April, Cytonn emphasizes three key steps: automate your savings, stay consistent, and monitor your returns regularly. Through the Cytonn App and USSD code *809#, users can invest, withdraw, and track their earnings in real-time.
“April is an ideal time to reassess your financial goals and align your money with strategies that offer both security and return,” added Momanyi. “CMMF provides that balance by ensuring liquidity and competitive interest.”
To start your April savings and investment plan, download the Cytonn App from the Google Play Store or Apple Store or dial *809# to begin earning daily returns with the Cytonn Money Market Fund.
