Carrefour is set to launch its first Central Business District (CBD) store in Nairobi, competing with established brands such as Naivas and Quicksmart.
The new shop, according to Majid Al Futtaim, the owner of Carrefour’s franchise in Kenya, will open in December 2022. Following the opening of an outlet in Kilimani and Valley Arcade branches in mid-2022, the company’s total number of stores will rise to 19.
At the moment, there are 14 Carrefour supermarkets and hypermarkets located across the malls of Nairobi, which include the Junction Mall, Thika Road Mall, Two Rivers Mall, Southfields Mall, Galleria Shopping Mall, Village Market, Hub, and Sarit Centre.
Others include United Mall, Mega Plaza, City Mall, and Center Point Mall, located in Kisumu, Nyali, and Diani, respectively.
Read: Quickmart Manager Arrested Over Illegal Dumping
Prior to Christmas, the retail chain carrefour offered a 50% discount through November 30 on a wide range of goods, including electronics, cleaning and housekeeping supplies, clothing, and outdoor gear, among others.
“Every year, our customers enjoy unbeatable discounts on their favorite items and this year is no exception,” Majid Al Futtaim East Africa Regional Director Franck Moreau.
“And, our commitment to them remains unchanged: to offer the highest quality at the lowest possible price in our stores,” he added.
Naivas Supermarket recently opened a new outlet at Kahawa Sukari, Nairobi, barely a week after the 86th store opening in Meru at Greenwood Mall, Meru Town. The new store that covers 30,000 square feet of trading space now puts Naivas store tally at 87.
Read:Naivas Opens 87th Outlet In Kahawa Sukari
The expansion comes months after Naivas ceded a 40 percent stake to French firm Proparcoin in a $31.5 million (Ksh3.7 billion) deal.
Carrefour is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, operating a chain of hypermarkets, groceries stores, and convenience stores, which as of December 2021, comprised 13,894 stores in over 30 countries.
